Iisihlangu ilokhwe yamadodaImakethi e-United States yenze utshintsho olubalulekileyo kule minyaka ilishumi idlulileyo, iqhutywa kukutshintsha kwezinto ezikhethwa ngabathengi, ukuqhubela phambili kwi-e-commerce, kunye nokutshintsha kwiikhowudi zokunxiba zasemsebenzini. Olu hlahlelo lubonelela ngesishwankathelo semeko yangoku yemarike, iintsingiselo eziphambili, imingeni, kunye namathuba okukhula kwixesha elizayo.
Imarike yezihlangu zokunxiba zamadoda e-US ixabisa malunga neebhiliyoni ezi-5 zeedola ukusukela ngo-2024, kwaye ukukhula okuphakathi kulindeleke kwiminyaka ezayo. Abadlali abaphambili kwimarike babandakanya iibrendi ezinje ngo-Allen Edmonds, uJohnston & Murphy, uFlorsheim, kunye neempawu ezivelayo ezithe ngqo kumthengi (DTC) ezifana neBeckett.USimon-onkunye neeBhutsi zangoLwesine. Imakethi inokhuphiswano oluphezulu, kunye neenkampani ezilwela ukwahlula ngomgangatho, isimbo, uzinzo, kunye namanqaku amaxabiso.
I-Casualization of Formal wear: Ukutshintshela kwimpahla yeshishini-engaqhelekanga kwiindawo ezininzi zokusebenza kunciphise imfuno yezihlangu zokunxiba ezisesikweni. Izitayile zeHybrid, ezinjengeeteki zokunxiba kunye neloafers, ziya zithandwa ngakumbi.
Ukukhula kwe-E-commerce: Iakhawunti yokuthengisa kwi-Intanethi yepesenti ekhulayo yentengiso. Abathengi bayakuxabisa ukusebenziseka lula kwee-try-ons, uphononongo oluneenkcukacha lwemveliso, kunye nembuyekezo yasimahla, ethe yaba yinto eqhelekileyo kushishino.
Ukuzinza kunye neMveliso yoBulungisa: Abathengi be-Eco-conscious baqhuba imfuno yezihlangu ezenziwe ngezinto ezizinzileyo kwaye ziveliswe phantsi kweemeko zokuziphatha zokuziphatha. Iimveliso ziphendula ngezinto ezintsha ezifana nesikhumba se-vegan kunye nezixhobo eziphinda zisetyenziswe.
Ukwenza ngokwezifiso: Izihlangu ezenzelwe umntu ngamnye ezilungiselelwe izinto ozikhethayo zifumana amandla, zixhaswa yinkqubela phambili kwimveliso yedijithali kunye nohlalutyo lwedatha yabathengi.
Ukungaqiniseki kwezoQoqosho: Ukunyuka kwamaxabiso kunye nokuguquguquka kwamandla enkcitho yabathengi kunokuchaphazela ukuthenga okunokuzikhethela njengezihlangu zokunxiba zeprimiyamu.
Ukuphazamiseka kweKhonkco loNikezelo: Imiba yokubonelela ngehlabathi jikelele ibangele ukulibaziseka kunye nokunyuka kweendleko zemveliso, ukucela umngeni kwiimpawu zokugcina inzuzo ngaphandle kokudlulisela iindleko ezigqithisileyo kubathengi.
Ukugcwala kwiMarike: Inani eliphezulu labakhuphisana kwimarike lenza ukuba umahluko ube ngumngeni, ngakumbi kwiibhrendi ezincinci okanye ezisahlumayo.
Uguqulo lweDijithali: Utyalo-mali kwi-AI-driven personalization, i-augmented reality (AR) yee-try-ons ezibonakalayo, kunye namaqonga aqinileyo e-intanethi anokuphucula amava omthengi kwaye aqhube ukuthengisa.
Ukwandiswa kweGlobal: Ngelixa olu hlalutyo lujolise e-US, ukwanda kwiimarike ezikhulayo kunye neeklasi ezikhulayo ezikhulayo zibonakalisa ithuba elibalulekileyo.
Iimarike ze-Niche: Ukutya kubaphulaphuli be-niche, njengabathengi be-vegan okanye abo bafuna inkxaso ye-orthopedic, kunokunceda ii-brand ukuba zivelele kwindawo yentengiso enabantu abaninzi.
Intsebenziswano kunye noHlelo olunyiniweyo: Ukusebenzisana nabayili, abantu abadumileyo, okanye ezinye iibrendi ukwenza ingqokelela ekhethekileyo kunokuvelisa ibuzz kwaye kutsale abathengi abancinci.
Ukuqukumbela
Imarike yezihlangu zokunxiba zamadoda e-US ikwisiphambuka, ibhalansisa isiko kunye nezinto ezintsha. Iimveliso eziziqhelanisa ngempumelelo nokutshintsha izinto ezikhethwa ngabathengi, ukwamkela ukuzinza, kunye nezixhobo zedijithali ezisebenzisekayo zibekwe kakuhle ukuze zikhule. Ngaphandle kwemiceli mngeni, amathuba maninzi kwiinkampani ezizimisele ukusungula kunye nokujongana neemfuno eziguqukayo zabathengi bale mihla.
Ixesha lokuposa: Dec-24-2024
