Iizihlangu zelokhwe zamadodaImarike eMelika iye yatshintsha kakhulu kwiminyaka elishumi edlulileyo, iqhutywa kukutshintsha kwezinto ezikhethwa ngabathengi, ukuqhubela phambili kwi-e-commerce, kunye notshintsho kwiindlela zokunxiba emsebenzini. Olu hlalutyo lubonelela ngesishwankathelo semeko yangoku yemarike, iindlela eziphambili, imingeni, kunye namathuba okukhula kwixesha elizayo.
Imarike yezihlangu zamadoda eMelika ixabisa malunga ne-$5 yeebhiliyoni ukusukela ngo-2024, kwaye kulindeleke ukukhula okuphakathi kwiminyaka ezayo. Abadlali abaphambili kwimarike baquka iimpawu ezifana no-Allen Edmonds, uJohnston & Murphy, uFlorsheim, kunye neemveliso ezisakhulayo ezithe ngqo kubathengi (DTC) ezifana noBeckett.USimon-onkunye neThursday Boots. Imarike inokhuphiswano olukhulu, kunye neenkampani ezikhuphisana ngokwahlulahlula ngomgangatho, isitayile, uzinzo, kunye namaxabiso.
Ukunxiba impahla eqhelekileyo: Ukutshintshela kwimpahla eqhelekileyo yeshishini kwiindawo ezininzi zokusebenza kuye kunciphisa imfuno yezihlangu zemveli ezisesikweni. Iintlobo ezahlukeneyo zezihlangu, ezifana neesneakers kunye nee-loafers, ziya zithandwa kakhulu.
Ukukhula korhwebo lwe-elektroniki: Intengiso kwi-intanethi ibangela ipesenti ekhulayo yemarike. Abathengi bayayixabisa indlela elula ngayo i-virtual try-ons, uphononongo oluneenkcukacha lwemveliso, kunye nokubuyiselwa kwemveliso simahla, okuye kwaba yinto eqhelekileyo kushishino.
Uzinzo kunye neMveliso yoBulungisa: Abathengi abaqaphela indalo babangela imfuno yezihlangu ezenziwe ngezinto ezizinzileyo neziveliswe phantsi kweemeko zomsebenzi ezifanelekileyo. Iimpawu zisabela ngeendlela ezintsha ezifana nesikhumba se-vegan kunye nezinto ezisetyenzisiweyo.
Ukwenziwa ngokwezifiso: Izihlangu ezenzelwe wena ngokwezinto ozikhethayo ziyathandwa, zixhaswa kukuqhubela phambili kwemveliso yedijithali kunye nohlalutyo lwedatha yabathengi.
Ukungaqiniseki kwezoqoqosho: Ukunyuka kwamaxabiso kunye nokuguquguquka kwamandla okusebenzisa abathengi kunokuchaphazela ukuthengwa kwezinto ngendlela efanelekileyo njengezihlangu zexabiso eliphezulu.
Ukuphazamiseka kweTsheyini yoNikezelo: Iingxaki zetsheyini yoNikezelo lwehlabathi zibangele ukulibaziseka kunye nokunyuka kweendleko zemveliso, nto leyo ebangela umngeni kwiimpawu zokuthengisa ukuba zigcine inzuzo ngaphandle kokudlulisela iindleko ezigqithisileyo kubathengi.
Ukwanda kweMarike: Inani eliphezulu labakhuphisana nabo kwimarike lenza kube nzima ukwenza umahluko, ingakumbi kwiibhrendi ezincinci okanye ezisakhasayo.
Utshintsho lweDijithali: Ukutyala imali kwi-personalization eqhutywa yi-AI, i-augmented reality (AR) yee-virtual try-ons, kunye namaqonga aqinileyo e-intanethi kunokuphucula amava abathengi kwaye kukhuthaze ukuthengisa.
Ulwando lweHlabathi: Nangona olu hlalutyo lugxile eMelika, ukwanda kwiimarike ezisakhasayo kunye neeklasi eziphakathi ezikhulayo kunika ithuba elikhulu.
IiMarike zeNiche: Ukulungiselela abaphulaphuli abakhethekileyo, njengabathengi be-vegan okanye abo bafuna inkxaso yamathambo, kunokunceda iimpawu zibonakale kwimarike enabantu abaninzi.
Intsebenziswano kunye neenguqulelo ezilinganiselweyo: Ukusebenzisana nabayili, abantu abadumileyo, okanye ezinye iimpawu ukwenza iingqokelela ezikhethekileyo kunokubangela umdla kwaye kutsale abathengi abancinci.
Isiphelo
Imarike yezihlangu zamadoda aseMelika ikwindawo edibanayo, ilungelelanisa isiko kunye notshintsho. Iimpawu ezizivumelanisa ngempumelelo notshintsho lwezinto ezikhethwa ngabathengi, ezamkela uzinzo, kwaye zisebenzisa izixhobo zedijithali zikulungele kakuhle ukuphumelela. Nangona kukho imingeni, amathuba amaninzi kwiinkampani ezizimisele ukuvelisa izinto ezintsha kunye nokujongana neemfuno ezitshintshayo zabathengi banamhlanje.
Ixesha leposi: Disemba-24-2024
