Kudala, entliziyweni yesixeko esixakekileyo, iNike yayinecebo elinesibindi: ukudala indawo apho abathandi bezihlangu banokudibana khona ukuze bayile izihlangu zamaphupha abo. Le ngcinga yaba yiNike Salon, indawo apho ubuchule, ubuchwepheshe kunye nefashoni kuhlangana khona.
Isiqubulo esidumileyo esithi "Just Do It" sadalwa nguDan Wieden, umseki-mnye we-arhente yentengiso uWieden Kennedy, kwiphulo leNike ngo-1988. Impembelelo yale binzana yayivela kumthombo ongalindelekanga. UWieden waphefumlelwa ngamazwi okugqibela kaGary Gilmore, umbulali ogwetyiweyo. Ngaphambi nje kokubulawa kwakhe, uGilmore wathi, "Masikwenze." UWieden watshintsha oku kwaba yi-"Just Do It," kwaye kwaba yenye yezona zivakalisi zidumileyo kwimbali yentengiso, ebamba umoya wokuzimisela kunye nesenzo uNike awayefuna ukusikhuthaza.
Khawuthelekelele ungena kwindawo enesitayile neyanamhlanje egcwele ubuchwepheshe bamva nje bokuyila izihlangu. KwiNike Salon, abathengi bamkelwe ziingcali ezinobuhlobo ezilungele ukubakhokela kwinkqubo yokwenza izihlangu zabo ezigqibeleleyo. Isebenzisa ubuchwepheshe bokuskena be-3D, isalon ibamba imilinganiselo echanekileyo yeenyawo zakho, iqinisekisa ukuba zilingana kakuhle ngalo lonke ixesha. Ukhetho alunasiphelo, ukusuka kwisikhumba sekhwalithi ephezulu kunye nezinto ezizinzileyo ukuya kumbala wemibala kunye neepateni.
Ngoku, masizibuyisele kuthi, iiLANCI SHOES. Apha kumzi-mveliso wethu eTshayina, sigxile ekuveliseni izihlangu zesikhumba zamadoda kunye neesneakers ezikumgangatho ophezulu. NjengeNike Salon, sikholelwa kumandla okwenza ngokwezifiso kunye nobugcisa obusemgangathweni. Iqela lethu leengcali zobugcisa lisebenza ngokungakhathali ukwenza izihlangu ezingabukeki kakuhle kuphela kodwa nezivakala zintle.
Ngokudibanisa iindlela zemveli netekhnoloji yanamhlanje, siqinisekisa ukuba isibini ngasinye sezihlangu esizenzayo sihlangabezana nemigangatho ephezulu yokuthuthuzela nokuqina. Nokuba ufuna izihlangu zesikhumba zakudala zesiganeko esisesikweni okanye izicathulo ezinesitayile zokunxiba imihla ngemihla, sikugubungele.
Umoya weNike Salon—ubuchule, uyilo olutsha, kunye nokuzinikela ekugqweseni—uhambelana nzulu nemilinganiselo yethu. Siyazingca ngokuba yinxalenye yeshishini elihlala lityhala imida yoko kunokwenzeka kwizihlangu. Kanye njengeNike, sikholelwa ekwenzeni izinto ngendlela eyahlukileyo, ekunikezeni into eyahlukileyo kubathengi bethu. Kwaye kumzi-mveliso wethu, siphefumlelwe yile ndlela ifanayo yokuziphatha. Ngokuvelisa izihlangu zesikhumba zamadoda kunye neesneakers ezidibanisa isiko kunye noyilo olutsha, sizisa intsingiselo yeNike Salon kuzo zonke izihlangu esizenzayo.
Ixesha lokuthumela: Agasti-02-2024
