Ngesinye isihlandlo, entliziyweni yedolophu ephithizelayo, uNike wayenombono okhaliphileyo: yakha indawo apho abathandi bezihlangu banokuhlangana khona ukuze bayile izihlangu zabo zamaphupha. Lo mbono waba yi-Nike Salon, indawo apho ubuchule, itekhnoloji kunye nefashoni zidibana khona.
Isilogeni esithi "Just Do It" sadalwa nguDan Wieden, umseki we-arhente yentengiso i-Wieden Kennedy, kwiphulo le-Nike kwishumi elinesithoba elinamashumi asibhozo anesibhozo. Ukuphefumlelwa kweli binzana kuvele kumthombo obungalindelekanga. UWieden waphefumlelwa ngamazwi okugqibela kaGary Gilmore, umbulali ogwetyiweyo. Ngaphambi nje kokubulawa kwakhe, uGilmore wathi, "Masiyenze." U-Wieden uguqule oku ku "Yenza nje," kwaye yaba sesinye sezona zilogeni zidumileyo kwimbali yentengiso, ethatha umoya wokuzimisela kunye nesenzo uNike wayefuna ukusikhuthaza.
Khawube nomfanekiso-ngqondweni uhamba kwindawo enesitayile, yanamhlanje ezaliswe bubuchwephesha bamva nje bokuyila izihlangu. KwiSalon yakwaNike, abathengi bamkelwa ziingcali ezinobuhlobo ezilungele ukubakhokela kwinkqubo yokudala isihlangu sabo esigqibeleleyo. Isebenzisa itekhnoloji yokuskena ye-3D, isaluni ibamba imilinganiselo echanekileyo yeenyawo zakho, iqinisekisa ukufaneleka ngokufanelekileyo ngalo lonke ixesha. Ukhetho alupheli, ukusuka kwi-premium yesikhumba kunye nezinto ezizinzileyo ukuya kumnyama wemibala kunye neepatheni.
Ngoku, masiyibuyisele kuthi, LANCI SHOES. Apha kumzi-mveliso wethu e-China, sisebenza ngokukhethekileyo ekuveliseni izihlangu zesikhumba zamadoda ezikumgangatho ophezulu kunye neeteki. Kanye njengeSalon yeNike, sikholelwa kumandla okwenza ngokwezifiso kunye nomgangatho wobugcisa. Iqela lethu lamagcisa anezakhono lisebenza ngokungadinwayo ukwenza izihlangu ezingabonakali kakuhle kuphela kodwa ziziva zilungile.
Ngokudibanisa ubuchule bemveli kunye nobuchwepheshe bale mihla, siqinisekisa ukuba ipere nganye yezihlangu esizivelisayo zidibana nemigangatho ephezulu yokuthuthuzela kunye nokuqina. Nokuba ukhangela isihlangu sesikhumba esiqhelekileyo sesiganeko esisesikweni okanye iiteki enesitayile sokunxitywa kwemihla ngemihla, sikugqumile.
Umoya we-Nike Salon—ubuchule bokuyila, ukusungula izinto ezintsha, kunye nokuzinikela ekugqweseni—unxibelelana nzulu nexabiso lethu. Siyazingca ngokuba yinxalenye yoshishino oluhlala lutyhala imida yento enokwenzeka kwizihlangu. Kanye njengoNike, sikholelwa ekwenzeni izinto ngokwahlukileyo, ekunikezeni into ekhethekileyo kubathengi bethu. Kwaye kumzi-mveliso wethu, siphefumlelwe yile ethos efanayo. Ngokuvelisa izihlangu zesikhumba zamadoda kunye neeteki ezidibanisa isithethe kunye nezinto ezintsha, sizisa isiseko se-Nike Salon ebomini kuzo zonke izibini esizenzayo.
Ixesha lokuposa: Aug-02-2024
